StrateFai
StrateFai is based in Dubai and Bangalore and was created with the goal of making investing in digital assets safer and more accessible.
They stood against the complexity, scams, and opacity that is typical of this space.
They stood against the complexity, scams, and opacity that is typical of this space.
Objective
Create brand strategy and taglines.
Define brand voice.
Start StrateFai's social media pages.
Grow reach by posting on founders' linkedin pages.
Define brand voice.
Start StrateFai's social media pages.
Grow reach by posting on founders' linkedin pages.
Strategy
Keeping the language simple, fun, but a little hopeful at the same time.
COmmunicating what customers could be missing out on by avoiding digital assets.
Changing the narrative around crypto to be more welcoming and safe.
COmmunicating what customers could be missing out on by avoiding digital assets.
Changing the narrative around crypto to be more welcoming and safe.
What we did
- Market research and analysis
- Full brand strategy: Mission, vision, tagline, tone of voice, brand narrative
- Social media across 3 platforms: instagram, twitter, linkedin
- Creating content for founders' linkedin pages to boost reach and thought leadership
You're doing important work.
Let's make sure the world knows it.
A 30-minute deep dive into your positioning, brand, or marketing.
Walk away with clarity, expert feedback, and a clear next step.
